Journal articles
Yun, G., Park, S. (in press) Selective posting: Willingness to post a message online. Journal of Computer Mediated Communication.
Park, S., McSweeney, J., & Yun, G. (2009) Intervention of eating disorder symptomatology using educational mass communication messages. Communication Research, 36(5), 677-697.
Yun, G. W., Park, S., & Ha, L. (2008) Influence of Cultural Dimensions on Online Interactive Review Feature Implementations: A Comparison of Korean and U.S. Retail Websites. Journal of Interactive Marketing, 22(3), 40-50.
Yun, G. W. (2007). Interactivity concepts examined: Response time, hypertext, role taking, and multimodality. Media Psychology, 9(5), 527-548.
Park, S., Yun, G. W., Hitchon, J., & Gunther, A. (2007). Do third-person perceptions of media influence contribute to pluralistic ignorance on the norm of ideal female thinness? Sex Roles, 57, 569-578.
Yun, G. W., Ford, J., Hawkins, R. P., Pingree, S., McTavish, F., Gustafson, D., & Berhe, H. (2006). On the validity of client-side vs. server-side web log data analysis. Internet Research, 16(5), 537-552.
Park, S.-Y., Bush Hitchon, J., & Yun, G. W. (2004). The effects of brand familiarity in alignment advertising. Journalism & Mass Communication Quarterly, 81(4), 750-765.
Park, S.-Y., & Yun, G. W. (2004). Effects of New Communication Technology on Supply Chain Management. Journal of Computer-Mediated Communication, 10(1).
Reaves, S., Hitchon, J., Park, S., & Yun, G. W. (2004). "You can never be too thin" - Or can you?: A pilot study on the effects of digital manipulation of fashion models' body size, leg length and skin color. Race, Gender & Class, 11(2).
Reaves, S., Hitchon, J. B., Park, S.-Y., & Yun, G. W. (2004). If looks could kill: The ethics of digital manipulation of fashion models and attitudes of readers. Journal of media ethics, 19(1).
Trumbo, C., Sprecker, K., Dumlao, R. J., Yun, G. W., & Duke, S. (2001). Use of e-mail and the web by science writers. Science Communication, 22(4), 347-379.
Yun, G. W., & Trumbo, C. (2000). Comparative response to a survey executed by post, e-mail, & web form. Journal of Computer-Mediated Communication, 6(1).
Book chapters
Park, S., Yun, G., & Lee, S. (in press). Korean TV Dramas and Online Fan Communities. In D. Rios & M. Castaneda (Eds.), Soap Operas and Televnovelas in the Digital Age: Global Industries, Hybrid Content, and New Audiences.
Park, S., & Yun, G. (2010). Consumer Reviews on Retail Websites: As a Marketing and Social Phenomenon. In T. Daugherty & M. Eastin (Eds.), Handbook of Research on Digital Media and Advertising: User Generated Content Consumption (p. 194-211). Hersey, New Yor: IG GlobalI.
Yun, G. W. (2008). The unit of analysis and the validity of Web log data. In B. J. Jansen, A. Spink & I. Taksa (Eds.), Handbook of Research on Web Log Analysis (p. 165-180). Hershey, PA: IGI.
Conference proceedings
Park, S.-Y., Yun, G. W., Yoon, K. S., Holody, K., Xie, S., & Birzescu, A. (2010). Selective Moderating and Selective Responding of User Comments on Online Social Media: A field experiment. Paper presented at the Association for Education in Journalism and Mass Communication, Denver, Colorado.
Ha, L., Zhang, X., Yun, G. W, &Yoon, K. S. (2010). The Relationship between Online Newspapers and Print Newspapers: A Public Good Perspective. Paper presented at the Association for Education in Journalism and Mass Communication, Denver, Colorado.
Yun, G. W., Park, S.-Y., Holody, K., Yoon, K. S., Xie, S., Birzescu, A., Bukasovich, C., & Prater, A. (2010). Not So Different After All: Framing Abortion in Media and Nonmedia Blogs. Paper presented at the International Communication Association, Singapore.
Yun, G. W., Park, S.-Y. & Birzescu, A. (2007). Spiral of Silence experiment on an online forum:
Willingness to post a message and fear of isolation. Paper presented at the Association for Education in Journalism and Mass Communication, Washington, D.C.
Park, S.-Y. & Yun, G. W. (2007). Perceptions of Online Discussion Group Messages: Biasedness, source knowledgeability, perceived exposure and influence. Paper presented at the Association for Education in Journalism and Mass Communication, Washington, D.C.
Lee, S., Yun, G. W., & Park, S.-Y. (2005). The power of groupies on Web community: A case study of a Korean actor’s Web community. Paper presented at the International Communication Association, New York, NY.
Park, S.-Y., Ha, L., & Yun, G. W. (2005). Interactivity and verbal styles in consumer comments on Korean and U.S. leading retail websites. Paper presented at the International Communication Association, New York, NY.
Park, S.-Y., Yun, G. W., Bush Hitchon, J., & Gunther, A. (2005). Misperceiving the norm of ideal thinness by overestimating media effects on others: Third-person effects and pluralistic ignorance on the norm of ideal thinness. Paper presented at the International Communication Association, New York, NY.
Park, S.-Y., Bush-Hitchon, J., & Yun, G. W. (2004). Intervention of eating disorder symptomatology using educational mass communication messages. Paper presented at the Association for Education in Journalism and Mass Communication, Toronto, Canada.
Yun, G. W., Hawkins, R. P., Pingree, S., McTavish, F., Gustafson, D., & Berhe, H. (2003, May). The Web log data triangulation: Server-side and Client-side data comparison. Paper presented at the International Communication Association, San Diego.
Bush-Hitchon, Reaves, S., Park, S., & Yun, G. W. (2003). Authentic or a skinny fabrication? Consumer response to models and brands in fashion magazine ads and their public relations implication. Paper presented at the International Communication Association, San Diego.
Park, S., & Yun G. W. (2003). What do we know about "attention to television?": Toward a synthesis of two approaches. Proceedings of the Annual conference of the American Academy of Advertising. Denver-Bloomfield, CO, March 2003.
Yun, G. W. (2002). The Level of Interactivity and its conceptual factors. Paper presented at the International Communication Association, Seoul, Korea.
Park, S.-Y., & Yun, G. W. (2002). Effects of New Communication Technology on Supply Chain Management. Paper presented at the International Communication Association, Seoul, Korea.
Hawkins, R., Yun, G. W., Park, S.-Y., Yaros, R., Chong, K., Pingree, S., & Gilligan, E. (2002). Being Alerted to Television News Breaks. Paper presented at the International Communication Association, Seoul, Korea.
Pingree, S., Hawkins, R., Yun, G. W., Park, S.-Y., & Serlin, R. (2002). Identifying Good Science on the World Wide Web. Paper presented at the International Communication Association, Seoul, Korea.
Hitchon, J., Reaves, S., Park, S., & Yun, G. W. (2002). Two pictures are worth a thousand words: Enhancing visual literacy regarding impact of the thin ideal on eating disorder symptomatology. Paper presented at the International Communication Association Annual Conference, Seoul, Korea.
Reaves, S., Hitchon, J. B., Park, S.-Y., & Yun, G. W. (2001, August). If looks could kill: The ethics of digital manipulation of fashion models and attitudes of readers. Paper presented at the Association for Education in Journalism and Mass Communication, Washington, D.C.
Park, S., Yun, G. W., & Trumbo, C. (2001, May). Magazine coverage of eating disorders: 1980-1999. Paper presented at the International Communication Association, Washington D.C.
Ford, Jay and Yun, G. W. (2001). The use of an Internet based survey tool to measure patient and physician perspectives on e-mail communication. Paper presented at the Paper presented to the Midwest Association for Public Opinion Research, Chicago.
Yun, G. W., & Park, S. (2000). Examination of the Internet use data collection methods and uses and gratifications approach. Paper presented at the International Communication Association, Acapulco, Mexico.
Bush-Hitchon, J. D., Reaves, S., Park, S.-Y., & Yun, G. W. (2000, August). “You can never be too thin” - or can you? Presenting research intended to combat the effects of digital manipulation of fashion models’ weight, leg length and skin color, Tempe, AZ.
Pingree, S., Hawkins, R., Yun, G. W., Park, S.-Y., & Serlin, R. (2000, August). Consumers' use of science content and site address to evaluate web health stories. Paper presented at the Association for Education in Journalism and Mass Communication, Tempe, AZ.
Shaw, B., & Yun, G. W. (2000, August). Using databases from interactive health communication databases for formative research on program development and inductive theory building: A case study of the CHESS program. Top student paper presented to the Science Communication Interest Group of the Annual Conference of the Association for Education in Journalism and Mass Communication, Phoenix, AZ.
Wise, M., Yun, G. W., & & Shaw, B. (2000). Mapping use of a self-directed on-line heart disease education program onto health learning outcomes: A correlational study of post-heart attack learners. Paper presented at the Adult Education Research Conference, Vancouver, British Columbia.
Yun, G. W., & Trumbo, C. (1999). Response comparison of a survey executed by mail, e-mail, & web site. Paper presented to the Midwest Association for Public Opinion Research, Chicago.
Tumbo, C., Sprecker, K., Dumlao, R. J., Yun, G. W., & Duke, S. (1999). Use of e-mail and the web by science writers. Paper presented at the Association for Education in Journalism and Mass Communication, New Orleans.
Panel, invited paper, published reports, and others
Yun, G. W. (2009). Weblog analysis examined. Hanyang Press Journal – Published in Korean.
Yun, G. W. (2008). Read My Digital Lips: Internet Bogs, Vox Populi, and the Global Village. Panel presented at the Broadcasting Education Association, Las Vegas.
Choi, Y. M., Yun, G., Kim, K. W., Soo, L. J., & Jung, H. J. (2005). Network and cable broadcasting regulation in Korea. Seoul, Korea: Korean Broadcasters Association - Published in Korean.
Grants
Toledo Blade resdership project
Proposal Title: Toledo Blade readership survey
Co-principal investigator: funded 20,000$
BGSU SPAR matching grant
Co-principal investigator: funded 20,000$