Journal articles
Park, S., Joa, C. Y., Yun, G., & Constantino, N. (accepted). Marijuana message channels, health knowledge, law knowledge, and confidence in knowledge as risk and protective factors of marijuana use among college students. Journal of Drug Education.https://doi.org/10.1177/00472379231217825
Kim, E.-S., Oh, Y., & Yun, G. (2023). Sociotechnical challenges to the technological accuracy of computer vision: The new materialism perspective. Technology in Society, 75, 102388. https://doi.org/10.1016/j.techsoc.2023.102388
Park, S., Yun, G., Friedman, S., Hill, K., & Coppes, M. J. (in press). Analysis of Direct-to-Consumer Healthcare Service Advertisements on Television: An application of the patient expectation framework. Health Communication.
Park, S., Yun, G., Friedman, S., Hill, K., & Coppes, M. J. (2022). Patient-centered care and healthcare consumerism in online healthcare service advertisements: A positioning analysis. Journal of Patient Experience, 9, 1-8. https://doi.org/10.1177/23743735221133636
Park, S., Yun, G., Friedman, S., Hill, K., Ryu, S. Y., Schwenk, T. L., & Coppes, M. J. (2021). US direct-to-consumer medical service advertisements fail to provide adequate information on quality and cost of care. Journal of Medical Ethics, 47(12), e52-e52. https://doi.org/10.1136/medethics-2020-106458
Baek, H., Chung, J.-B., & Yun, G. (2021). Differences in public perceptions of geothermal energy based on EGS technology in Korea after the Pohang earthquake: National vs. local. Technological Forecasting and Social Change, 172, 121027. https://doi.org/10.1016/j.techfore.2021.121027
Park, S.-Y., Yun, G. W., Constantino, N., & Ryu, S. Y. (2021). Gender differences in the risk and protective factors of marijuana use among U.S. College students. Journal of Health Psychology, 13591053211002248. https://doi.org/10.1177/13591053211002248
Yun, G., Allgayer, S., & Park, S. (2020). Mind Your Social Media Manners: Pseudonymity, imaginary audience, and incivility on Facebook vs. YouTube. International Journal of Communication, 14, 3418-3438.
Joa, C. Y., & Yun, G. (2020). Who Sets Social Media Sentiment?: Sentiment Contagion in the 2016 U.S. Presidential Election Media Tweet Network. Journalism Practice, 0(0), 1-24. https://doi.org/10.1080/17512786.2020.1856708
Park, S.-Y., Constantino, N., Yun, G. W., Moser, L., & Cortes-Arriola, D. (2020). U.S. College Students' Marijuana Information Sources, Confidence in Knowledge, and Objective Knowledge. Journal of Health Communication, 25(11), 859-869. https://doi.org/10.1080/10810730.2020.1840677
Crosswell, L., & Yun, G. W. (2020). Examining virtual meditation as a stress management strategy on college campuses through longitudinal, quasi-experimental research. Behaviour & Information Technology, 0(0), 1-15. https://doi.org/10.1080/0144929X.2020.1838609
Park, S.-Y., Yun, G., Constantino, N., Ryu, S. Y., Fred, D., Jennings, E., & Duenas, K. (2020). Health Information Literacy-Focused Marijuana Intervention for College Students: A Pilot Study of a Group-Oriented Universal Program. Journal of Alcohol and Drug Education, 64(1), 33-51.
Park, S., Ryu, S., Constantino, N., Yun, G., Jennings, E., & Fred, D. (2020). Marijuana knowledge, confidence in knowledge, and information efficacy as the protective and risk factors of marijuana use among college students. Journal of American College Health. doi: 10.1080/07448481.2020.1751171
Yang, C., & Yun, G. W. (2020). Online partisan news and China's country image: An experiment based on partisan motivated reasoning. Asian Journal of Communication, 30(2), 100-117. https://doi.org/10.1080/01292986.2020.1725074
Abuljadail, M., Yun, G., & Badghish, S. (2019). Do Similar Brands 'Like' Each Other? An Investigation of Homophily Among Brands' Social Networks on Facebook. International Journal of Marketing Studies, 11, 63. https://doi.org/10.5539/ijms.v11n3p63
Yun, G., Morin, D., Ha, L., Flynn, M., Park, S., & Hu, X. (2018). A pillar of community: Local newspapers, community capital, and impact on readership and advertising. Community Development, 49(5), 522-538. https://doi.org/10.1080/15575330.2018.1547916
Yun, G., Park, S., Lee, S., & Flynn, M. (2018). Hostile Media or Hostile Source? Bias Perception of Shared News. Social Science Computer Review, 36(1), 21 - 35. doi:10.1177/0894439316684481
Hepworth, K., Mensing, D., & Yun, G. (2017). Journalism Professors' Information-Seeking Behaviors: Finding Online Tools for Teaching. Journalism & Mass Communication Educator. 73(3), 255-270. doi:10.1177/1077695817718425
Yun, G., Park, S., & Lee, S. (2016). Inside the Spiral: Hostile Media, Minority Perception, and Willingness to Speak Out Online. Computers in Human Behavior, 62, 236-243. doi:10.1016/j.chb.2016.03.086
Yun, G., Morin, D., Park, S., Joa, C., Labbe, B., Lim, J., Lee, S.,& Hyun, D. (2016). Social media and flu: Media Twitter accounts as agenda setters, International Journal of Medical Informatics, 91, 67-73. http://dx.doi.org/10.1016/j.ijmedinf.2016.04.009
Park, S., Flynn, M. A., Stana, A., Morin, D. T., & Yun, G. (2015). Where do I belong, from Laguna Beach to Jersey Shore?: A content analysis of minority characters on popular MTV reality shows. Howard Journal of Communication, 26(4), 381-402.
Ha, L., & Yun. G. (2014). Digital Divide in Social Media Prosumption: Proclivity, Production Intensity, and Prosumer Typology among College Students and General Population. Journal of Communication and Media Research, 6(1), 25-44.
Yun, G., Park, S., Holody, K., Yoon, K., & Xie, S. (2013). Selective Moderation, Selective Responding, And Balkanization Of The Blogosphere: A Field Experiment. Media Psychology. DOI: 10.1080/15213269.2012.759462
Park, S., Yun, G., Holody, K., Yoon, K., Xie, S., Lee, S. (2013).
Inside the Blogosphere: A taxonomy and framing analysis of abortion
weblogs. The Social Science Journal. http://dx.doi.org/10.1016/j.soscij.2013.04.014
Chung. J., & Yun. G. (2013). Media and Social Amplification of Risk:
BSE and H1N1 Cases in South Korea. Disaster Prevention and Management. 22(2). doi:10.1108/09653561311325299
Yun, G., & Park, S. (2011) Selective posting: Willingness to post a message online. Journal of Computer Mediated Communication. 16(2), 201-227. doi:10.1111/j.1083-6101.2010.01533.x
Park, S., McSweeney, J., & Yun, G. (2009) Intervention of eating disorder symptomatology using educational mass communication messages. Communication Research, 36(5), 677-697.
Yun, G., Park, S., & Ha, L. (2008) Influence of Cultural Dimensions on Online Interactive Review Feature Implementations: A Comparison of Korean and U.S. Retail Websites. Journal of Interactive Marketing, 22(3), 40-50.
Yun, G. (2007). Interactivity concepts examined: Response time, hypertext, role taking, and multimodality. Media Psychology, 9(5), 527-548.
Park, S., Yun, G. W., Hitchon, J., & Gunther, A. (2007). Do third-person perceptions of media influence contribute to pluralistic ignorance on the norm of ideal female thinness? Sex Roles, 57, 569-578.
Yun, G., Ford, J., Hawkins, R. P., Pingree, S., McTavish, F., Gustafson, D., & Berhe, H. (2006). On the validity of client-side vs. server-side web log data analysis. Internet Research, 16(5), 537-552.
Park, S., Bush Hitchon, J., & Yun, G. (2004). The effects of brand familiarity in alignment advertising. Journalism & Mass Communication Quarterly, 81(4), 750-765.
Park, S., & Yun, G. (2004). Effects of New Communication Technology on Supply Chain Management. Journal of Computer-Mediated Communication, 10(1).
Reaves, S., Hitchon, J., Park, S., & Yun, G. (2004). "You can never be too thin" - Or can you?: A pilot study on the effects of digital manipulation of fashion models' body size, leg length and skin color. Race, Gender & Class, 11(2).
Reaves, S., Hitchon, J. B., Park, S., & Yun, G. (2004). If looks could kill: The ethics of digital manipulation of fashion models and attitudes of readers. Journal of media ethics, 19(1).
Trumbo, C., Sprecker, K., Dumlao, R. J., Yun, G., & Duke, S. (2001). Use of e-mail and the web by science writers. Science Communication, 22(4), 347-379.
Yun, G., & Trumbo, C. (2000). Comparative response to a survey executed by post, e-mail, & web form. Journal of Computer-Mediated Communication, 6(1).
Books & Book chapters
Yun, G., & Park, S. (2019). Collaboration and Social Networking. In A. Tatnall (Ed.), Encyclopedia of Education and Information Technologies (pp. 1–6). https://doi.org/10.1007/978-3-319-60013-0_53-1
Lim, J., Yoo, C., Chung, J., & Yun, G. (2019). Understanding Drone. Seoul, Korea: 21st Century. Published in Korean.
Yang, C., Ha, L., Yun, G., & Chen, L. (2015). From relationship to information: A study of Twitter and Facebook usage in terms of social network size among college students. In Human Behavior, Psychology, and Social Interaction in the Digital Era. Hershey, PA: IGI Global.
Park, S., Yun, G., & Lee, S. (2011). Korean TV Dramas and Online Fan Communities. In D. Rios & M. Castaneda (Eds.), Soap Operas and Televnovelas in the Digital Age: Global Industries, Hybrid Content, and New Audiences.
Chung, J., Yun, G., Chae, J., & Kim, D. (2010). Effective response strategies to politicized risk perceptions. Seoul Korea: Korea Institute of Public Administration - Published in Korean.
Park, S., & Yun, G. (2010). Consumer Reviews on Retail Websites: As a Marketing and Social Phenomenon. In T. Daugherty & M. Eastin (Eds.), Handbook of Research on Digital Media and Advertising: User Generated Content Consumption (p. 194-211). Hersey, New Yor: IG GlobalI.
Yun, G. W. (2008). The unit of analysis and the validity of Web log data. In B. J. Jansen, A. Spink & I. Taksa (Eds.), Handbook of Research on Web Log Analysis (p. 165-180). Hershey, PA: IGI.
Conference papers
Yun, G. & Park, S. (2024, June). Minority Owned, Claimed Status, and Profile Attributes of Businesses on Google Maps: Covid-19 Pandemic Survival. Paper presented at the International Communication Association, Gold Coast, Australia.
Yun, G., Park, S., & Mensing, D. (2021, May). Machine Biases on Google Maps: Challenges for minority businesses. Paper presented at the International Communication Association, Denver, CO (the conference held virtually).
Park, S., Joa, C. Y., Yun, G., & Constantino, N. (2021, April). Marijuana health knowledge law knowledge and confidence in knowledge as risk factors of marijuana use among college students. Poster presented at the DC Conference on Health Communication, Fairfax, VA (the conference held virtually).
Reyes-Menendez, A., Antolin, R., & Yun, G.(2020, November). La importancia de web atmospherics en el diseño de Ecommerce de marcas de lujo [The importance of web atmosphere in designing luxury brand Ecommerce]. Paper presented at the Seminario Hispanoluso De Economia Empresarial, Ourense, Spain (the conference held virtually).
Park, S., Constantino, N., Yun, G., Moser, L., Jennings, E., & Fred, D. (2020, April). Marijuana information sources, confidence in marijuana knowledge, and objective marijuana knowledge among college students. Poster presented at the Kentucky Conference on Health Communication, Lexington, KY.
Park, S., Yun, G., Friedman, S., Hill, K., Duenas, K. A. & Coppes, M. (2019, September). Medical consumerism yes, but patient-centeredness?: Analysis of patient-provider relationship in online healthcare service advertisements in Nevada. Research presented at the annual conference of the Nevada Public Health Association, Reno, NV.
Park, S., Yun, G., Friedman, S., Hill, K., Duenas, K. A. & Coppes, M. (2019, September). Online healthcare service advertisements fail to provide relevant information to patients and consumers. Poster presented at the annual conference of the Nevada Public Health Association, Reno, NV.
Park, S., Ryu, S., Constantino, N., Yun, G., Jennings, E., & Fred, D. (2019). Marijuana knowledge, confidence in the knowledge, and self-efficacy in marijuana information literacy as the protective and risk factors of marijuana use among college students. Presented at the D.C. Conference on Health Communication, Fairfax, VA.
Park, S., Yun, G., Constantino, N., Ryu, S., Fred, D., & Jennings, E. (2019). Marijuana education among college students: Piloting a group-oriented universal brief intervention program. Presented at the D.C. Conference on Health Communication, Fairfax, VA.
Kim, K., Park, S, & Yun, G. (2019). Censorship Experience, Perceived Censorship Risk, and Expression of Opinions on Social Media: An examination of Chinese students studying in the U.S. Paper presented at the International Communication Association, Washington, D.C.
Yun, G., Joa, C., Hyun, D., Lee, S., Kim, H., Park, S., & Algayer, S. (2018). Measuring Virtual Reality Engagement: Survey and Electroencephalography (EEG). Paper presented at the Association for Education in Journalism and Mass Communication, Washington, D.C.
Joa, C. & Yun. (2018). Sentiment Contagion in the 2016 U.S Presidential Election Media Tweet Networks. Paper presented at the Association for Education in Journalism and Mass Communication, Washington, D.C.
Crosswell, L. & Yun, G. (2018). Examining Virtual Meditation as a Stress Management Strategy on College Campuses through Longitudinal, Quasi-experimental Research. Paper presented at the International Communication Association, Prague, Czech Republic.
Shareefi, A. & Yun, G. (2018). The Intercultural Discourse by The American Islamic Organizations Through Their Use of Social Media. Paper presented at the International Communication Association, Prague, Czech Republic.
Bi, N. & Yun, G. (2018). Extended Abstract: The Need of Searching Prescription Drug Information in Google and The Drug Advertisement Websites: A Content Analysis. Paper presented at the International Communication Association, Prague, Czech Republic.
Yun, G. & Allgayer, S. (2017). Facebook vs. YouTube Manners: Effects of Pseudonymity on Posting Politeness. Paper presented at the Association for Education in Journalism and Mass Communication, Chicago.
Yang, C. & Yun, G. (2017).Partisan News Media and China’s Country Image: An Online Experiment Based on Heuristic-Systematic Model. Paper presented at the Association for Education in Journalism and Mass Communication, Chicago.
Abuljadail, M., & Yun, G. (2017). Do Similar Brands 'Like' Each Other? An Investigation of Homophily Among Brands' Social Networks on Facebook. Paper presented at the Association for Education in Journalism and Mass Communication, Chicago.
Abuljadail, M., & Yun, G. (2017). Networking Among Brands on Facebook: Analysis of Local and Global Brands in Saudi Arabia.Paper to be presented at the Broadcasting Education Association, Las Vegas. Second place award for the Management Marketing & Programming Interest Division open paper contest.
Hepworth, K,. Mensing, D., & Yun, G. (2017) Journalism Professors' Information Seeking Behaviors About Online Tool Use for Teaching. Paper presented at the International Communication Association, San Diego, United States.
Allgayer, S. & Yun, G. (2016). Framing, Flaming, and Labeling on YouTube Comments: The case of “the Bearded Lady” Conchita Wurst. Paper presented at the International Communication Association, Fukuoka, Japan
Park, S. & Yun, G. (2016). Effects of health information inoculation against misperceptions about flu. Paper presented at the International Communication Association, Fukuoka, Japan.
Yun, G., Park, S., Joa, C., Ha, L., Rosati, C., Park, S., & Lim, S. (2015). Barriers and Incentives to DTV Over the Air Antenna Adoption: Five years after the 2009 transition. Paper presented at the International Communication Association, San Juan, Puerto Rico.
Yun, G., Park, S., & Lee, S. (2015). Inside the Spiral: Hostile Media, Minority
Perception, and Willingness to Speak Out on a Weblog. Paper presented at
the International Communication Association, San Juan, Puerto Rico.
Ha, L, Yun, G., & Yang, R. (2015). US Audiences’ Responses to Digital TV Multicasting: A Case Study Comparing Commercial and Public Broadcast Digital TV Subchannels Paper
presented at the Broadcasting Education Association,Las Vegas. Second place award for the Management Marketing & Programming Interest Division open paper contest.
Yun, G., Morin, D., Park, S., Joa, C., Labbe, B., Lim, J., Lee, S.,& Hyun, D. (2014). Tweeting flu and setting agenda on Twitter network. Paper
presented at the Association for Education in Journalism and Mass
Communication, Montreal, Canada.
Yun, G., Park, S., Joa, C., Jiang, J., Ha, L., Morin, D., & Lim, J. (2014). Local vs. Hyperlocal newspaper: Community actor perception,
readership, and advertising effects. Paper presented at the Association
for Education in Journalism and Mass Communication, Montreal, Canada.
Morin, D. & Yun. G. (2014). Peering over the ideological wall: Examining priming effects among political partisans. Paper
presented at the Association for Education in Journalism and Mass
Communication, Montreal, Canada.
Ha, L. & Yun. G. (2014). Digital Divide in Social Media Prosumption: Proclivity, Production Intensity, and Prosumer Typology among College Students and General Population. Paper presented at the International Communication Association, Seattle.
Yun, G., Morin, D., Ha, L., Flynn, M., Park, S., & Hu, X. (2012). The Impact of Local Newspaper's Community Capital Perception on Subscription/Readership and Advertising Effects. Paper presented at the Association for Education in Journalism and Mass Communication, Chicago, IL.
Park, S., Flynn, M. A., Stana, A., Morin, D. T., & Yun, G. (2012), Where do I belong, from Laguna Beach to Jersey Shore?: A content analysis of minority characters on popular MTV reality shows. Paper presented at the Association for Education in Journalism and Mass Communication, Chicago, IL. Top third faculty research paper in the Minorities and Communication Division.
Chung. J. & Yun. G. (2012). Media and Social Amplification of Risk:
BSE and H1N1 Cases in South Korea. Paper presented at the SRA World
Congress on Risk, Sidney, Austrailia.
Park, S.-Y., Yun, G., Lee, S., & Flynn, M. (2011). Hostile Media or Hostile Source?: Bias perception of Weblog-embedded news. Paper presented at the Association for Education in Journalism and Mass Communication, St Louis, Missouri.
Ha, L. & Yun, G. (2011). Measuring, Classifying and Predicting Prosumption Behavior in Social Media. Paper presented at the Association for Education in Journalism and Mass Communication, St Louis, Missouri.
Shi, C., Ha, L., & Yun, G. (2011). Media capabilities as a comprehensive construct for research on media choice: Assessment of a measurement model. Paper presented at the Association for Education in Journalism and Mass Communication, St Louis, Missouri.
Park, S.-Y., Yun, G. W., Yoon, K. S., Holody, K., Xie, S., & Birzescu, A. (2010). Selective Moderating and Selective Responding of User Comments on Online Social Media: A field experiment. Paper presented at the Association for Education in Journalism and Mass Communication, Denver, Colorado.
Ha, L., Zhang, X., Yun, G. W, &Yoon, K. S. (2010). The Relationship between Online Newspapers and Print Newspapers: A Public Good Perspective. Paper presented at the Association for Education in Journalism and Mass Communication, Denver, Colorado. Top third faculty paper in Media Management and Economics Division.
Yun, G. W., Park, S.-Y., Holody, K., Yoon, K. S., Xie, S., Birzescu, A., Bukasovich, C., & Prater, A. (2010). Not So Different After All: Framing Abortion in Media and Nonmedia Blogs. Paper presented at the International Communication Association, Singapore.
Yun, G. W., Park, S.-Y. & Birzescu, A. (2007). Spiral of Silence experiment on an online forum:
Willingness to post a message and fear of isolation. Paper presented at the Association for Education in Journalism and Mass Communication, Washington, D.C.
Park, S.-Y. & Yun, G. W. (2007). Perceptions of Online Discussion Group Messages: Biasedness, source knowledgeability, perceived exposure and influence. Paper presented at the Association for Education in Journalism and Mass Communication, Washington, D.C.
Lee, S., Yun, G. W., & Park, S.-Y. (2005). The power of groupies on Web community: A case study of a Korean actor’s Web community. Paper presented at the International Communication Association, New York, NY.
Park, S.-Y., Ha, L., & Yun, G. W. (2005). Interactivity and verbal styles in consumer comments on Korean and U.S. leading retail websites. Paper presented at the International Communication Association, New York, NY.
Park, S.-Y., Yun, G. W., Bush Hitchon, J., & Gunther, A. (2005). Misperceiving the norm of ideal thinness by overestimating media effects on others: Third-person effects and pluralistic ignorance on the norm of ideal thinness. Paper presented at the International Communication Association, New York, NY.
Park, S.-Y., Bush-Hitchon, J., & Yun, G. W. (2004). Intervention of eating disorder symptomatology using educational mass communication messages. Paper presented at the Association for Education in Journalism and Mass Communication, Toronto, Canada.
Yun, G. W., Hawkins, R. P., Pingree, S., McTavish, F., Gustafson, D., & Berhe, H. (2003, May). The Web log data triangulation: Server-side and Client-side data comparison. Paper presented at the International Communication Association, San Diego.
Bush-Hitchon, Reaves, S., Park, S., & Yun, G. W. (2003). Authentic or a skinny fabrication? Consumer response to models and brands in fashion magazine ads and their public relations implication. Paper presented at the International Communication Association, San Diego.
Park, S., & Yun G. W. (2003). What do we know about "attention to television?": Toward a synthesis of two approaches. Proceedings of the Annual conference of the American Academy of Advertising. Denver-Bloomfield, CO, March 2003.
Yun, G. W. (2002). The Level of Interactivity and its conceptual factors. Paper presented at the International Communication Association, Seoul, Korea.
Park, S.-Y., & Yun, G. W. (2002). Effects of New Communication Technology on Supply Chain Management. Paper presented at the International Communication Association, Seoul, Korea.
Hawkins, R., Yun, G. W., Park, S.-Y., Yaros, R., Chong, K., Pingree, S., & Gilligan, E. (2002). Being Alerted to Television News Breaks. Paper presented at the International Communication Association, Seoul, Korea.
Pingree, S., Hawkins, R., Yun, G. W., Park, S.-Y., & Serlin, R. (2002). Identifying Good Science on the World Wide Web. Paper presented at the International Communication Association, Seoul, Korea.
Hitchon, J., Reaves, S., Park, S., & Yun, G. W. (2002). Two pictures are worth a thousand words: Enhancing visual literacy regarding impact of the thin ideal on eating disorder symptomatology. Paper presented at the International Communication Association Annual Conference, Seoul, Korea.
Reaves, S., Hitchon, J. B., Park, S.-Y., & Yun, G. W. (2001, August). If looks could kill: The ethics of digital manipulation of fashion models and attitudes of readers. Paper presented at the Association for Education in Journalism and Mass Communication, Washington, D.C.
Park, S., Yun, G. W., & Trumbo, C. (2001, May). Magazine coverage of eating disorders: 1980-1999. Paper presented at the International Communication Association, Washington D.C.
Ford, Jay and Yun, G. W. (2001). The use of an Internet based survey tool to measure patient and physician perspectives on e-mail communication. Paper presented at the Paper presented to the Midwest Association for Public Opinion Research, Chicago.
Yun, G. W., & Park, S. (2000). Examination of the Internet use data collection methods and uses and gratifications approach. Paper presented at the International Communication Association, Acapulco, Mexico.
Bush-Hitchon, J. D., Reaves, S., Park, S.-Y., & Yun, G. W. (2000, August). “You can never be too thin” - or can you? Presenting research intended to combat the effects of digital manipulation of fashion models’ weight, leg length and skin color, Tempe, AZ.
Pingree, S., Hawkins, R., Yun, G. W., Park, S.-Y., & Serlin, R. (2000, August). Consumers' use of science content and site address to evaluate web health stories. Paper presented at the Association for Education in Journalism and Mass Communication, Tempe, AZ.
Shaw, B., & Yun, G. W. (2000, August). Using databases from interactive health communication databases for formative research on program development and inductive theory building: A case study of the CHESS program. Top student paper presented to the Science Communication Interest Group of the Annual Conference of the Association for Education in Journalism and Mass Communication, Phoenix, AZ.
Wise, M., Yun, G. W., & & Shaw, B. (2000). Mapping use of a self-directed on-line heart disease education program onto health learning outcomes: A correlational study of post-heart attack learners. Paper presented at the Adult Education Research Conference, Vancouver, British Columbia.
Yun, G. W., & Trumbo, C. (1999). Response comparison of a survey executed by mail, e-mail, & web site. Paper presented to the Midwest Association for Public Opinion Research, Chicago.
Tumbo, C., Sprecker, K., Dumlao, R. J., Yun, G. W., & Duke, S. (1999). Use of e-mail and the web by science writers. Paper presented at the Association for Education in Journalism and Mass Communication, New Orleans.
Book, Panel, invited paper, published reports, and others
Lim, J., Yoo, C., Chung, J., & Yun, G. W. (2019). Understanding Drone. Seoul: 21st century. – Published in Korean.
Yun, G. W. (2017). Imagining Tomorrow's Journalist: Innovating and Monetizing Drone usage for journalists, documentary film makers and educators. Panel presented at the Broadcasting Education Association, Las Vegas.
An editorial advisory board member of the Journal of Computer Mediated Communication (2013 - present) and Asian Journal of Communication (2010 - present).
Yun, G. (2014). Korean American Communication Association (KACA) Special Panel Session. Panel presented at the International Communication Association, Seattle.
Yun, G. W. (2009). Weblog analysis examined. Hanyang Press Journal – Published in Korean.
Yun, G. W. (2008). Read My Digital Lips: Internet Bogs, Vox Populi, and the Global Village. Panel presented at the Broadcasting Education Association, Las Vegas.
Choi, Y. M., Yun, G., Kim, K. W., Soo, L. J., & Jung, H. J. (2005). Network and cable broadcasting regulation in Korea. Seoul, Korea: Korean Broadcasters Association - Published in Korean.
Grants
USDA (2022 – 2025)
Title: Meet Me at #NVFarmersMarkets: Community-based integrated marketing training and campaign for Nevada farmers markets.
(PI: Sung-Yeon Park)
Co-investigator
National Science Foundation (2022 - 2027)
Title:NSF CyberCorps: Scholarship for Service (PI: Shamik Sengupta)
Co-PI
United States Departmenet of State (2020 - 2021)
Title: Stopping the Spread of Disinformation - Training Emerging Journalists (PI: P. Pain)
Co-PI
United States Department of Agriculture (USDA, September 30, 2019 – March 31, 2022)
Title:
Food and Nutrition Service (FNS) Supplemental Food Programs to Implement WIC Breastfeeding Support Campaign Cooperative Agreement CFDA: 10.557. (PI: E. Christensen)
Senior Researcher/Social Media Analytics Advisor
National Science Foundation (2019)
Title: IGE: Enhancing Diversity by Changing Institutional Culture and Scaffolding Student Success (PI: David Zeh)
Senior Researcher
Google Research Awards program (2018)
Title: Google Maps as Community Capital: Barriers to the participation of minority entities
PI
National Science Foundation (2018)
Title: Positioning of health care service: Examination of the advertisements and stakeholder perceptions (PI: Sung-Yeon Park)
Co-PI
Online News Association Challenge Grant (2017)
Title: Adapting digital reporting tools for an immigration-focused student newsroom
PI
Toledo Blade readership project (2011)
Title: Toledo Blade readership survey (PI: Louisa Ha)
Co-PI
BGSU SPAR matching grant (2011)
Title: Toledo Blade readership survey (PI: Louisa Ha)
Co-PI