Introduction

I am Dean and Fred W. Smith Chair at the Reynolds School of Journalism, University of Nevada, Reno. This website is for students and academics who are interested in my research and teaching. I hope you enjoy visiting my site.

Education

Ph.D., 2003
University of Wisconsin, Madison
School of Journalism and Mass Communication
Dissertation: The effects of interactivity on the credibility of static web sites and web site forums

M.A., 1999
University of Wisconsin, Madison
School of Journalism and Mass Communication
Thesis: Relationships among knowledge, affect and behavior in the political participation context: "The more you know, the more you feel and the more you participate?"

B.A., 1994
Hanyang University, Seoul Korea
Major: Journalism and Mass Communication

Research

My research interests revolve around the internet as a medium. I work on social psychological theories of communication, online interactive forums, internet research methodology, social media, social network analysis, and more. I find pleasure in exploring tools and theories developed by communication researchers. Additionally, I dedicate time to developing web applications and currently manage several websites. I enjoy integrating computers into my social psychological approaches within the communication field and have fun collaborating with students on class and research projects.

Classes

TBA

Current classes

No current class

Current projects


* Machine Bias
* Cybersecurity
* VR research
* Health Care/Drug Advertising
* WIC Campaign
* Smart Speaker

Links & pet projects

* Reynolds School of Journalism at University of Nevada, Reno
* www.learnkorean.com
* www.koreanhomefood.com
* Social Media Research Foundation: NodeXL