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A solid understanding of search engine marketing is vital to a successful digital marketing campaign. In this course you will learn about how your website is found on Google, the search landscape and how to spot trends in search.
Learn how Google's powerful online advertising tool can help you reach new customers and grow sales.
Learn how search advertising with AdWords can help your business reach new customers when they are searching on Google for the products and services you offer. You will also hear from a few business owners who are leveraging AdWords to successfully acquire new customers and grow their businesses.
Overview of how search works: overview of the search results page, the basic components of Google Ad Rank, and an introduction to Quality Score.
An introduction to AdWords about setting up a campaign and choosing keywords.
Using Google AdWords to build and expand keyword lists, implement negative keywords and match types to tailor a campaign, and structure a campaign effectively.
Troubleshooting basic issues and implementing ad extensions.
Reporting and optimization for search campaigns.
Account optimization using search bidding tools and AdWords campaign experiments.
Learn how to help the businesses you work with get found on Google Search and Maps, for free, using Google My Business and the diagnostic tool at gybo.com/business.
Watch this demo to understand how to use the diagnostic tool on gybo.com/business to help businesses understand how they currently show up on Google Search and Maps and what they can do to improve their listing.
Watch this demo to learn how to help local businesses verify and improve their Google My Business listing for Google Search and Maps, for free.
The central hub for all information about AdWords, as well as the community forum.
You can use Keyword Planner to find new keyword and ad group ideas, get performance estimates for them to find the bid and budget that are right for you, and then add them to your campaigns.
Certification available through Partners Program. Getting certified shows clients that you’ve mastered our products.
Display Advertising is not a core focus of GOMC, but while most teams will not be utilizing it significantly, it is still an important part of online advertising in general. In this course you will learn the basics of display advertising, including the various display solutions and how to build a basic display campaign. We will also focus on the tools and techniques to target and optimize display campaigns on the Google Display Network.
Google Display Network's suite of targeting technologies and optimization tools enables you to deliver relevant, accountable ads to your target audience across Google properties and millions of partner sites - more effectively, more often and in real time.
The Bedder Way, a hand-crafted murphy bed manufacturer based in Indianapolis, uses the Google Display Network to showcase their murphy beds in image ads on websites across the internet. In the past year, Bedder Way has increased their conversions on display by 50% and decreased their cost per acquisition by 25%.
Learn the basics of the Google Display Network (GDN).
Learn how to get started building a GDN campaign.
Learn the basics of how to build a campaign using tools for topics targeting on the Google Display Network (GDN).
Learn the basics of Placement Targeting on the Google Display Network.
Learn the basics of how to run a campaign on the Google Display Network's reserve inventory.
Learn the basics of Interest Categories on the Google Display Network.
Learn the basics of Keyword Contextual Targeting on the Google Display Network.
Learn the basics of Remarketing on the Google Display Network.
Jordan Brand, a division of Nike, and its agency partner Wieden & Kennedy used the Google Display Network to take brand awareness and engagement to new heights
In this course, you will be introduced to the growing importance of mobile and mobile advertising. You will gain an overview of advertising on mobile devices including search, display, and video Google mobile ad formats. You will learn about mobile strategies, mobile advertising best practices and optimizing your website for mobile. Upon completing the course you should be able to create and structure your account for a specific mobile advertising campaign in Adwords and be able to report and optimize the campaign.
Overview of the mobile landscape.
Overview of mobile devices, mobile ads, and what is a mobile site.
Learn about available Google mobile ad formats for mobile search campaigns on WAP and high-end devices.
Learn about the available ad formats for mobile display campaigns.
Learn about Google mobile video advertising formats.
Local marketing can help you reach customers who are ready to buy in your area. Develop a strategy for bringing local web users through the doors of your business using search engines, review sites and coupon sites.
Consumers are always on the go, which means they frequently search for products and services from their mobile phones. Learn how mobile websites differ from traditional designs. We'll also explore mobile website promotion and analytics tracking.
Learn how to setup a Google mobile search campaign.
Learn how to implement Google mobile ad extensions and formats.
Learn how to use tools and reports to optimize Google mobile search campaigns.
Learn how to use tools and reports to optimize Google mobile display campaigns.
Learn how to efficiently pull reports that detail Google mobile campaign performance.
The airline company easyjet used mobile ads to target last-minute British business travelers on their high-end mobile phones.The campaign's CTR was six times higher than on desktops, and yielded an 11:1 ROI ratio.
Learn about smartphone adoption and usage across 40 countries. Create custom charts to deepen your understanding of the mobile consumer and get the data you need to guide your mobile strategy.
Google Developer guide to building smartphone optimized websites
This course focuses on using social tools to connect, engage and build your following online. We will use Google+ as an example of social engagement. After completing this course you will be able to create a Google+ account and be familiar with the different offerings that Google+ possesses and the advantages of each.
Overview of the social landscape. What is Google+, how does it fit into the rest of Google, and what does it mean for brands?
Discussion of trends and user behavior that are making the Web an increasingly social place. In this session, we’ll discuss the foundation of Google’s social offering, Google+ pages. We’ll go through a step-by-step set up process so, by the end, you should feel comfortable in setting up a page for your brand.
There are a number of ways to be discovered by your customers. This module covers: Different ways that users may discover and interact with your brand on Google+, Embedding on Your Site, Connecting Your Website, Social annotations, social extensions and Search + Your World.
Google+ makes connecting on the web more like connecting in the real world. Hangouts are a great way to have a personal conversation with customers or colleagues, from different time zones, and in different places, all at the same time. Let’s take a closer look at what Hangouts are, and how you can use them to achieve your marketing objectives.
Join one of our Google+ Global Sales Leads as he discusses best practices for getting your business up and running on Google+. Look forward to tips about setting up your page, engaging with your audience, hosting Hangouts, and enhancing your ads with Google+.
This module covers the ways that you can track the impact of your social efforts on Google+. Although it can be difficult to track how a follower impacts the bottom line, Google has added social measurement tools to Google+, AdWords and Google Analytics. Let’s look at the features that you can use to measure your social impact.
H&M uses Google+ to connect with over 940,000 users and deliver engaging exclusive content.
This course will cover an overview of Google Analytics; why it is important, how it works, and how to get around within the tool.
Understanding how people find and use your site is an effective way to bolster your online presence. Learn how Google Analytics can improve your website traffic and increase sales through the use of mobile tracking, customizable reports and more.
Make sure clicks on your ad are bringing return on investment with Google Analytics data on how customers find, use, and interact with your website. Learn how to set up Google Analytics and how to use its insights to get more from your ad budget.
Overview of the fundamentals of Google Analytics including: What is Google Analytics? Why is Google Analytics important? and fundamental definitions.
Deeper dive into analytics with a focus on cookies.
How to navigate Google Analytics, with a focus on: Account Access and Account Hierarchy, Reporting Terminology, and Reporting Tools.
More detail on navigating Google analytics, specifically looking at reporting visualizations and goals.
The basics you need to know to get started with Google Analytics. Topics covered:
Learn how to set up A/B experiments in Google Website Optimizer.
Learn how to set up multivariate experiments using Google Website Optimizer.
Recording of a recent phone webinar discussing top content to test on any web page and testing best practices.
HelmetTown.com, an online motorcycle and ski helmet store, combined Google AdWords, Analytics and Checkout to increase orders by more than 30% and website traffic by more than 400%.
Google Analytics provides many educational resources. Whether you're new to analytics or an experienced user you'll find videos and articles to help you get the most out of Google Analytics.
The Google Analytics homepage.
In this course we will review the video landscape as we know it and the size of the opportunity for advertisers. After this training you should come away with an understanding of the video ecosystem and be able to create your own media strategy.
Overview of the video landscape including the YouTube history of origin.
Learn how to get started building a video campaign.
Learn about ad products and solutions for building a successful video campaign.
Learn how to build a campaign and the tools to execute a campaign built on YouTube.
Learn about the ad formats, targeting and implementation techniques for building a successful video campaign on YouTube.
Learn how to best align media strategies with YouTube video campaign implementation.
Learn how to use YouTube analytics to support video optimization.
Learn how to maximize performance of a video campaign including optimization and expansion techniques.
Personal computer manufacturer Lenovo increased brand awareness in the U.S with Google TV Ads.