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Introduction To Digital Marketing
During this course you will be presented with an overview of the digital marketing landscape. This course will provide you with an introduction to many of the concepts covered in subsequent modules.
Now more than ever, consumers are looking online for goods and services. Discover how creating a website for your business can attract new customers and encourage revenue growth.
The look and feel of your website can directly influence how potential customers view your business. Learn how a good domain name, the right design template and memorable web copy help your business stand out from the competition.
Learn how to create an online marketing plan to achieve your business goals. Get tips on how to set marketing objectives, write a plan of action, and define a marketing budget.
Find out how to get noticed by potential customers in paid and unpaid search results as well as on local sites and social media. Explore marketing options and figure out which techniques work best for the time and resources you have available to you.
Happy customers are the backbone of any business. Discover how to turn loyal fans into a vocal online community. You’ll also explore ways to incite conversation through the use of various social media channels.
Find out what it means to ‘work in the cloud’ and how online tools can help you grow and promote your business more effectively. Learn about Google Apps for Business, including Gmail, Google Calendar, Google Docs and Spreadsheets, Google Sites and Google Video.
Set yourself up for success with 3 online marketing courses featuring quizzes, videos, and business examples. Learn more about online advertising basics, running an AdWords campaign, and improving your return on investment.
A solid understanding of search engine marketing is vital to a successful digital marketing campaign. In this course you will learn about how your website is found on Google, the search landscape and how to spot trends in search.
Overview of the search landscape.
Learn how to get your business, products and services listed on Google and connect with potential customers. Find out how Google Search can help customers find you.
There are billions of web searches in the U.S. each month. Discover how your website can be found by customers who need your products and services. Learn how to choose the right words to describe your business and explore online marketing tools like Google AdWords Express and Google AdWords.
A video to show how you can use Google's Real-Time Insights Finder to support your marketing planning process. Discover how our insights tools can be a window into the attitudes, perceptions and needs of your consumers to inform your next brand positioning, media strategy or just look smart in your next meeting. Available at thinkwithgoogle.com/insights/tools
Shoplet aimed to enhance their website design and structure to provide a better customer experience and drive increased conversions.To achieve this they utilized Google Analytics insights and Google Website Optimizer experiments.
Find helpful resources for new advertisers. Read articles, watch videos, and connect with AdWords experts.
Explore Google Search trends with Google Trends.
Think with Google offers you consumer trends, marketing insights and industry research.
Monitor the Web for interesting new content. Google Alerts are email updates of the latest relevant Google results (web, news, etc.) based on your queries.
With Google Global Market Finder, you can find opportunities to reach over 1.9 billion customers around the world.
Videos and webinars on Google's business solutions. Learn about online advertising and Google's other business products.